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BCCEO Network

Promoting Careers in Community Living

In response to an acute recruitment challenge facing over 500 Community Living service providers across British Columbia, BCCEO partnered with Taiji Brand Group and Treehouse Media to deliver a strategic, province-wide recruitment campaign. The goal: position careers in Community Living as opportunities to make a meaningful difference, combining relatable storytelling with impactful visuals to attract and inspire a new generation of talent.

The campaign’s theme, “You’d Be Good at This,” invites individuals to see themselves in a purpose-driven career where their skills and values can make a real impact. This human-centered messaging was designed to resonate deeply with job seekers, positioning Community Living as an accessible and fulfilling career path.

At the heart of the campaign are authentic, story-driven visuals—real people, real workplaces, real impact. Photos and videos captured genuine moments of connection, showcasing the diversity of the workforce and the meaningful nature of the work. This unscripted approach not only engaged potential recruits but also uplifted existing employees, reinforcing the sector’s value.

Additionally, the campaign features engaging website elements to further connect with potential candidates. A suitability quiz helps job seekers to assess their fit for Community Living roles, guiding them toward understanding how their skills and values align with the sector’s needs. The Location Finder tool further enhances the user experience by connecting prospects directly with local agencies, making it easier for them to explore opportunities and take the next step in their career journey.

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“Taiji’s approach to showcasing real people and authentic stories has been transformative. The inspiring photos and videos they created not only attract new people who share our values but have uplifted our existing workforce, making them even prouder of the vital work they do.”

Brenda Gillette, CEO of the BCCEO Network

Websites

The campaign landing page was designed to convert web traffic into informed prospects, guiding them to explore Community Living careers and connect directly with local agencies in their community.

Brand Image Bank

Taiji’s media team spent time in five BC Community Living agencies, immersing themselves in the people and work to capture authentic stories and images that bring the sector’s impact to life.

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